SINGAPORE, 11 December 2018: YouTube has finally broken the silence on YouTube Rewind 2018.
Launched on 6 December, YouTube Rewind 2018 has soared to the 2nd spot on the most-disliked videos of all time, and is on track to take over the top spot, currently held by Justin Bieber’s Baby music video.
YouTube admitted that he had concocted a whole rile-the-fans scheme as a “social experiment”. YouTube decided to irritate the fans of YouTube content creators, as he wanted to see “how far they [YouTube content creators’ fans] would go” for their idols.
While some content creators’ fans replied that they wouldn’t have done such a thing(7.9M dislikes), others were celebrating the fact that YouTube video was such harshly disliked.
When asked why YouTube would call it “Everyone Controls Rewind” without actually listening to much of its fan base, YouTube explained that he’s not here to teach us how to live our lives, but rather, wanted the experiment to serve as a “thinking point” and “conversation starter”.